The City of San Marcos Arts Commission will host a Marketing Workshop for event planners on Thursday, May 12 in the San Marcos Activity Center Multi-Purpose Room from 5:30-6:30 p.m.
“There are so many cool arts and cultural events in our community and we really want to give these organizations tools and techniques to spread the word beyond our community,” said Trey Hatt, arts coordinator for the town of San Marcos.
The workshop will cover best practices for social media marketing, advertising, search engine guidelines, streamlined websites, and other marketing necessities.
“We really want to make sure that our event organizers are really telling their stories and getting the word out, so we can attract all of these visitors beyond the city limits,” Hatt said.
Various topics will be presented by the municipal staff of the Convention and Tourism Office. Following the presentations, a Q&A session will be available for attendees.
“Some of the things we’re going to cover are the power of social media ads, how to be Google-friendly, in your advertising, and if you have a website, you know how to make it a little more Google-friendly, so that people can find you,” Hatt said.
Hatt went on to express the importance of social media engagement and interaction and how it can serve as a beneficial tool for business and awareness.
“You can’t just, you know, throw an ad somewhere and forget about it. You really have to keep an eye on your online presence,” Hatt said.
He also explained how the ability to reach a wider audience would ultimately benefit San Marcos by showcasing what the city’s event organizers and artists have to offer.
“If we can get event organizers to be able to increase awareness of their events,” Hatt said. “It’s going to increase attendance and ultimately bring visitors to San Marcos.”
The event is free and there is no need to register. The San Marcos Activity Center is located at 501 E. Hopkins St. For more information regarding the event, contact Trey Hatt by email at [email protected]