Dr. Craig S. Wright latest blog post, “Art Nouveau”, guides readers through the philosophy and purpose of a handful of international art styles, beginning with Art Nouveau. Wright’s article dives deep into the apparent influences of each art style and explores the potential reasons the artist made with his design choices.
“Art Nouveau captured the precise naturalism developed at the time as a result of scientific advances such as those made by Darwin. Geographical variations can be most clearly exhibited when examining the designs present in Vienna and Paris,” said writes Dr. Wright “In the USSR, we see subway stations reflecting an ultra-modern vision of a futuristic society that never developed.”
In almost every case, Wright said the design was influenced by nature, the zeitgeist of the times, or design choices that preceded the design being built.
“Gaudí’s renovation (1904-6) of the urban townhouse Casa Batlló demonstrates the use of modern materials in the development of an Elvish fairyland. Catalan nationalist history and the eclectic mix of concepts and materials, incorporating stone and wrought iron, wood and plaster, all crafted to the highest standard, encapsulate the dreamlike state of an organic, living system,” said Wright.
“The design is one that appears to have been developed rather than constructed. The renovation of the formally austere building, designed in 1877 by Emilio Sala Cortés (Antoni Gaudí’s architecture professor), allowed the student to take a building of base and demonstrate how he could infuse late aspects and create a work of imagination and creativity,” he added.
Although Dr. Wright’s piece revolves around styles of architecture, it had a strong reminiscence for creating digital art in the NFT space.
There are many similarities in the evolution of international art design and the digital art NFT market. In each case, the artists have been influenced by the times in which they live, the styles and methods that have worked in the past, and their imaginations. Like international art design, many creators in the NFT world have found that copying the work of a previous artist while changing a few variables is a recipe for success.
Dr. Wright’s article doesn’t venture into the subject I’ll discuss next, but there comes a time when following the formula for success yields diminishing returns – and that’s where the NFT market is.
New, innovative and unique artworks were copied by other designs and led to an oversaturation of designs in the NFT market; this led to a market that was much less successful than the NFT market a few months prior.
Instead of taking this as a signal that NFTs are dead, it’s a signal that suggests NFTs need to evolve.
“Futurist art movements, including Fauvism, Cubism and Bauhaus, were born out of the imagination inspired by a system that fused old and new, old and future,” said Dr Wright.
For NFTs to thrive, they would benefit from the application of this methodology. Because for the NFT industry to succeed in the future, artists will have to get creative in a way that previous NFT designers weren’t; this can be accomplished if they apply more entirely new principles than the old ones to their creations.
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