Jeremy Berman says social media is the new art gallery for unknown artists


Jeremy Berman

Jeremy uses his art and passion for photography as an escape from the stresses of a busy life.

FINDLAY, OHIO, USA, January 21, 2022 / —

Findlay, Ohio artist, businessman, prosthetics practitioner, orthotics practitioner and pedorthotics provider, Jeremy Berman is thrilled on the use of social media as a new medium for displaying art. He is eager to share his photographs for others to see and experience.

Jeremy uses his art and passion for photography as an escape from the stresses of a busy life. Owner of Findlay American Prosthetic – Orthotic Center, Inc, Jeremy is a graduate of Northwest Medical Center in Chicago. He spends most of his days running his businesses, including a warehouse, and caring for his patients. Free time is photography and family time.

Being part of the arts community, Jeremy is excited about new uses of social media for small local artists. According to Jeremy, “Social media sites allow an artist to circumvent the need for art galleries to sell their work. Art galleries can be a poor option for a small artist. works and agree to show If one is sold, a big commission to the gallery takes a big chunk out of what the artist earns.”Hungry artist” is a term that galleries have done a great job of keeping alive.

Jeremy Berman says that art has moved online to sites like Facebook and Instagram. Instagram is a great medium due to the lack of words and the focus on the art itself. The global art market is valued at $50 billion but saw a decline of $14 billion in 2020. This may be due to fewer people socializing and visiting art galleries and exhibitions in favor of staying home to protect against Covid-19. The online art market has doubled over the same period, from $6 billion to $12 billion, and this momentum is expected to continue.

Oftentimes, social media postings will link to the artist’s website so that potential customers can see the full range of work by that artist. Small artists can imitate what has become the 3rd sales channel of galleries, replacing art fairs. Establishing a website is easy and inexpensive. Once linked to their Instagram, traffic is easily directed to the site for those wishing to price or purchase an artwork. A 3% credit card fee for processing sales through Stripe is far more attractive than a 50% commission for an art gallery.

One of the challenges for artists posting their works on social media is attracting new followers. Software and services exist to help you, but the best way is the old-fashioned way; ask your friends and family to share your work on their social media pages.

Jeremy Berman shares his enthusiasm with many artists wanting to increase their visibility, stating, “Honestly, I’m just happy when more of my friends and family can see my work and social media does it for me.”

Social media has become the new way to share and sell an artist’s work. Maybe the term “starving artist” won’t be needed as much anymore.

Jeremy Berman
Jeremy BermanArts
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