RIYADH: Three new hotel management agreements have been signed with international hotel brands to operate resorts in the first phase of development of the Red Sea destination, The Red Sea Development Co confirmed on Tuesday.
The announcement was made during the Future Hospitality Summit in Riyadh.
These hotels include the Ritz-Carlton Reserve and Miraval hotels – the first to operate in the Middle East – and Rosewood, a global luxury hotel company.
“This announcement demonstrates the industry’s confidence in the Red Sea project, with a total of 12 hotel brands now confirmed, and signifies a growing appetite from global leaders to participate in the expansion of the Saudi tourism market. With two brands now entering the region for the first time, I believe the future of tourism in the Kingdom is bright,” said John Pagano, CEO of TRSDC.
The Ritz-Carlton Reserve is located on the destination’s idyllic Ummahat Islands, while Miraval and Rosewood are located on Shura Island, the resort’s main hub. The new collection of hotel brands collectively includes nearly 500 hotel keys of the 3,000 total planned for Phase 1.
“With our set of globally recognized and respected partners, we are excited to play our part in opening up this unique and unknown part of the world, setting new benchmarks for sustainable development along the way,” Pagano said.
A senior Marriott International executive also shared his thoughts with Arab News on the new deal.
“Nujuma, a Ritz-Carlton Reserve will provide a highly personalized leisure experience that combines intuitive and heartfelt service with stunning natural beauty and indigenous design. The resort will be surrounded by unspoilt natural beauty and designed to blend seamlessly into the environment,” Jerome Briet, development director, Europe, Middle East and Africa, Marriott International told Arab News.
He added: “We will work closely with the Red Sea team to promote the overall destination, as well as Nujuma, which will be a destination in itself. This is also where the strength of Marriott’s distribution system, our channels and our partners will play a key role. When it opens, the resort will also have access to a network of more than 160 million members through our loyalty program, Marriott Bonvoy, which Ritz-Carlton Reserve recently joined.
For his part, Ludwig Bouldoukian, Regional Vice President, Development, Middle East and Africa at Hyatt Hotels Corporation, spoke about the promising future of the Saudi Red Sea.
“The Miraval The Red Sea will join the Grand Hyatt The Red Sea as the second Hyatt hotel scheduled to open as part of the first phase of the Red Sea development project. It is a great pride for Hyatt to play such a central role in this project and to be able to collaborate with owners who share our values and our ambitions. We look forward to introducing customers to a new standard of luxury and wellness, synonymous with the Miraval brand, where the focus is on mindfulness and creating balance. We have great confidence in the success of this property which will be a unique addition to the Red Sea project,” Bouldoukian told Arab News.
We will work closely with The Red Sea team to promote the destination as a whole.
Jerome Briet, Marriott International
He added, “Saudi Arabia has become a thriving hub for global business, arts and culture, and pioneering hospitality experiences. This ever-evolving destination continues to represent an important growth market for Hyatt, reinforcing our ongoing commitment to intentional growth in the places that matter most to guests, members, customers and owners. He went on to say that as Hyatt continues to grow within the Kingdom, the company remains rooted in its purpose – to care for people so they can be their best.
“This promise is reflected in the elevated guest experience that will await Miraval guests when the resort opens,” said Bouldoukian.
He pointed out that with its untapped natural beauty, The Red Sea Project is the perfect place to bring the Miraval brand to the world stage.
Saudi Arabia has become a thriving hub for global business, arts and culture, and pioneering hospitality experiences.
Ludwig Bouldoukian, Hyatt Hotels Corporation
“This is the brand’s first property outside of the United States. Set to house the Red Sea Project’s largest spa and wellness facilities, the property will usher in a new era of wellness tourism in the Kingdom; a sector that has already demonstrated great potential in the Middle East and is expected to grow exponentially in the years to come,” he explained.
Bouldoukian added that Miraval The Red Sea will bring the wellness brand’s mindfulness-based wellness practices to a new corner of the world, providing customers with tools and inspiration to find balance and support their emotional and mental well-being.
“The Life in Balance Spa, expected to be the largest at the Red Sea destination, will be the heart of the property encompassing nearly 40,000 square feet (3,700 square meters) and 39 treatment rooms,” it said. -he declares.
The chic hotel companies join a range of world-renowned brands that have already confirmed they will operate in the Red Sea, including: EDITION Hotels and St Regis Hotels & Resorts, part of Marriott International; Fairmont Hotel & Resorts; Raffles Hotels & Resorts and SLS Hotels & Residences, part of the Accor global hotel group; Grand Hyatt, part of Hyatt Hotels Corporation; InterContinental Hotels & Resorts and Six Senses, which are part of IHG Hotels & Resorts; and Jumeirah Hotels & Resorts.
The statement explains that The Red Sea has already achieved significant milestones and that work is on track to welcome the first guests in early 2023, when the first hotels will open. The first phase, which includes a total of 16 hotels, will be completed by the end of 2023.
When completed in 2030, the project will include 50 resorts, offering up to 8,000 hotel rooms and over 1,000 residential properties across 22 islands and six inland locations. The destination will also include an international airport, luxury marinas, golf courses, entertainment and leisure facilities.